This technique is often sponsored by a brand that seeks to generate knowledge of a product or service. Viral ads take often the form of funny video clips or interactive Flash games, images, and even texts. The growing popularity of viral marketing is due to the ease of implementation of the campaign, its relatively low cost, (compared to direct mail campaigns), good targeting, and a high and high response rate. Filed under: WhiteWave Foods. The main advantage of this form of marketing is its ability to get a large amount of potential customers interested, at a low cost. The most difficult task for any company is to acquire and retain a large customer base. Through the use of the Internet and the effects of advertising by e-mail, the efforts of communication business-to – customer (business-to-consumer or B2C) get much greater impact than many other tools.

Viral marketing is a technique that avoids the inconvenience of spam: encourages the users of a product specific service to tell it to your friends. That is a recommendation positive word of mouth. One of the most successful perspectives that have been found in getting that customer base is the so-called Communications Marketing integrated (Integrated Marketing Communications) gustavoguerrero.blogspot.com, on the other hand gives us, the attraction of the viral marketing lies primarily in that, given that it is based on the recommendations of the own recipients of the message, its boost of distribution are practically nil.But the dream may be coming to an end, at least for those who are not having good experiences, since they are reproducing what others do, without making sure that practice to be successful.According to the Viral Marketing: Bringing the Message to the Masses. You may find Berkeley to be a useful source of information. analyst company Jupiter Research, only 15% of viral campaigns prompted people to retransmit the message, which has led to a decrease of 55% of the plans for using this tool to be used with the powerful influencers however these figures, viral marketing has no because let is used, is the key according to the co-author of the report from JupiterResearch, Emily Riley in the use of best practices for achieving a successful campaign with this tool.